REBEL: A rebel is a participant in a rebellion; or more generally, an individual who resists authority or control. Or with another words - thinking out of the box.
The style appeared on streets of Shoreditch (London), where else? Unique, stylish, simple, comfortable - that's what you need, when you're there. Walking or clubbing it's all about being different from the others and do what you want to do rather than what you have to. Isn't it freedom? It definitely is!
This style is for those who is unique and wants to wear something like fingerprint. In same time most of fashion is or uncomfortable or still sometimes you can meet another person wearing same garment (even if you bought it from boutique). Ivano style and REBEL in particular is always unique and this is warranted.
Ivano - Unique for Unique